The book White Fragility blew up a few years back and got everyone investigating “Why It’s So Hard for White People to Talk About Racism”

But here’s the kick, it was by a white person.

It didn’t take long for people to start to critique the book, the premise, the author. I’ll be honest I didn’t read it…I don’t read books on racism by white people ¯\_(ツ)_/¯

But here’s what I want to talk about today, while the book was popular among who you would think it would be….the phrase seems to have become popular with everyone.

Language is alive and impacts pretty much everything we do. How we talk about things, the labels we use, they matter even when they are messy and ever-changing. I began using BBA and BBIA instead of BIPOC several years ago. Here’s why.